Website Stats that You Should Be Watching

1. Traffic Sources:
   Understanding where your website visitors come from is fundamental. Key sources include:
   
   Organic Search: Visitors who find your site through search engines like Google.
   Direct: Users who type your website URL directly into their browsers.
   Referral: Traffic from other websites or social media platforms.
   Paid Search: Visitors who click on paid advertisements, such as Google Ads.
   Monitoring these sources helps you identify which channels are driving traffic and allows you to optimize your marketing efforts accordingly.
2. Page Views:
   Page views indicate how often a particular page on your website has been viewed. Tracking page views can help you understand which content is the most popular and which may need improvement or promotion.
3. Bounce Rate:
   The bounce rate tells you the percentage of visitors who leave your website after viewing only one page. A high bounce rate may indicate that visitors are not finding what they're looking for or that your site's load times are slow. Reducing bounce rates is crucial for keeping visitors engaged.
4. Average Session Duration:
   This stat measures how long, on average, users stay on your website during a single session. A longer average session duration indicates that visitors are engaged and find value in your content.
5. Conversion Rate:
   For e-commerce sites, conversion rate is a critical metric. It measures the percentage of visitors who complete a desired action, such as purchasing or signing up for a newsletter. Tracking this stat helps you gauge the effectiveness of your calls to action and website design.
6. Exit Pages:
   Knowing which pages users tend to exit your website from can help you identify weak points in your content or user experience. This information can guide improvements to keep visitors engaged and encourage them to explore more of your site.
7. Device and Browser Usage:
   Understanding what devices (desktop, mobile, tablet) and browsers your visitors use is crucial for optimizing your website's design and functionality to ensure a seamless experience for all users.
8. Geographic Location:
   Knowing where your website visitors are located can be valuable for targeting specific regions with tailored content or advertising campaigns.
9. 404 Error Pages:
   Monitoring 404 error pages helps you identify broken links or missing content on your website, which can negatively impact user experience and SEO.
10. Site Speed:
    Slow-loading pages can drive visitors away. Monitoring page load times and optimizing your website's performance is essential for user satisfaction and search engine ranking.
11. Social Media Engagement:
    If you're active on social media, track how well your social channels drive traffic to your website. Engagement metrics like likes, shares, and comments can also provide insights into which content resonates with your audience.
12. Goals and Conversions:
    Set specific goals in your analytics platform, such as form submissions or product purchases, and track their conversion rates. This data can help you fine-tune your website to improve your conversion funnel.
13. User Demographics:
    If available, gather data on the age, gender, and interests of your website visitors. This information can help you tailor your content and marketing strategies to match your target audience better.
14. User Behavior Flow:
    Visualize how visitors navigate your website to understand the most common paths and drop-off points. Use this information to optimize your site's navigation and content structure.
15. Security Metrics:
    Keep an eye on security-related stats, such as the number of blocked malicious login attempts or potential security threats detected on your website.