An email newsletter will help your business stand out

  • Discover

    Discover six
    reasons why
    you should
    use email
    marketing.

    ‹ Click the arrows. ›

    Discover six reasons why you should use email marketing.
    The six reasons to use email marketing are to build trust, to stand out, to staying top of mind, it beats social media, it connects a face with your business, and it's a bargain.

  • Build Trust

    #1 You'll build trust.

    #1 You'll build trust.
    People do business with people they know, like, and trust. An email newsletter will build your credibility by sharing interesting, informative and entertaining content. Learn more ...

  • Stand Out

    #2 You'll stand out.

    #2 You'll stand out.
    In a competitive market it's difficult to build your own identity. A well designed email newsletter will ensure you and your business stand out. Learn more ...

  • Stay Top Of Mind

    #3 You'll stay top of mind.

    #3 You'll stay top of mind.
    It's a fact - your contacts will forget you if you don't keep in touch. Your business can stay top-of-mind all year long with an engaging email newsletter. Learn more ...

  • Generate More Activity

    #4 Email
    marketing
    beats social
    media
    marketing.

    #4 Email marketing beats social media marketing.
    The median return on investment for email marketing is 122%. Social media marketing comes in a distant second with a 28% ROI. Learn more ...

  • face on your Marketing

    #5 You'll connect a
    face with your
    business.

    #5 You'll connect a face with your business.
    Connecting a face with your business will help ensure you're viewed as friendly and relatable. Learn more ...

  • Grow on a Budget

    #6 Email marketing
    using Newsletter
    Station is a bargain.

    Prices start at
    $39.00/month.

    Complete the
    Free Sign Up
    form.

    #6 Email marketing using Newsletter Station is a bargain.
    You can get started with an engaging, content-filled email newsletter for $39.00/month that includes a new issue every week. Complete the Free Sign Up Form.

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Does this sound familiar? You're sitting around trying to figure out how to best engage your contacts, stay top-of-mind, or stand out. Every business has faced this challenge.

Regardless of your market share, it's tough to be unique and stand out.

One simple tool you can use that will help you stand out week after week, month after month, is an email newsletter. But it's not that simple.

The problem with most business email newsletters is the focus. Newsletters often focus on the sender when they should focus on the needs and desires of the reader.

A well-designed business email newsletter should be 90% educational and only 10% promotional. While your contacts may love you and want to hear from you, there's just so much promotion you can push at them before they tune out.

Effective email newsletters go light on the overt self-promotion and focus on the reader with engaging, relevant and timely information.

Even when people subscriber to an email newsletter, there's no guarantee that they will open the email once it's delivered to in their inbox. Why? Because there's nothing in the subject line that piques their interest at that moment.

Your email newsletter needs a well-crafted email subject line. The email subject line should be different from issue to issue, creative and engaging.

At Newsletter Station
Every newsletter we send for our clients uses an intriguing email subject line. The email subject lines are carefully selected by our experienced editors to ensure every newsletter has the highest open rate and the highest level of engagement.

ferry
Jeff Ferry
Founder, CEO
Newsletter Station
jferry@newsletterstation.com


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