A face will help you create a human connection

  • Discover

    Discover six
    reasons why
    you should
    use email
    marketing.

    ‹ Click the arrows. ›

    Discover six reasons why you should use email marketing.
    The six reasons to use email marketing are to build trust, to stand out, to staying top of mind, it beats social media, it connects a face with your business, and it's a bargain.

  • Build Trust

    #1 You'll build trust.

    #1 You'll build trust.
    People do business with people they know, like, and trust. An email newsletter will build your credibility by sharing interesting, informative and entertaining content. Learn more ...

  • Stand Out

    #2 You'll stand out.

    #2 You'll stand out.
    In a competitive market it's difficult to build your own identity. A well designed email newsletter will ensure you and your business stand out. Learn more ...

  • Stay Top Of Mind

    #3 You'll stay top of mind.

    #3 You'll stay top of mind.
    It's a fact - your contacts will forget you if you don't keep in touch. Your business can stay top-of-mind all year long with an engaging email newsletter. Learn more ...

  • Generate More Activity

    #4 Email
    marketing
    beats social
    media
    marketing.

    #4 Email marketing beats social media marketing.
    The median return on investment for email marketing is 122%. Social media marketing comes in a distant second with a 28% ROI. Learn more ...

  • face on your Marketing

    #5 You'll connect a
    face with your
    business.

    #5 You'll connect a face with your business.
    Connecting a face with your business will help ensure you're viewed as friendly and relatable. Learn more ...

  • Grow on a Budget

    #6 Email marketing
    using Newsletter
    Station is a bargain.

    Prices start at
    $39.00/month.

    Complete the
    Free Sign Up
    form.

    #6 Email marketing using Newsletter Station is a bargain.
    You can get started with an engaging, content-filled email newsletter for $39.00/month that includes a new issue every week. Complete the Free Sign Up Form.

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There's a good chance you already know that you need to find the best ways to connect with your contacts.

You've probably even been told that your marketing efforts should include a human face - a strategy we've all seen adopted by some of the biggest brands around. But why is that such a crucial piece of the marketing puzzle?

The reason so many successful marketing campaigns include a human personality is that it helps form a strong human connection. And no matter what market you're in, connecting with your contacts on a human level will help you increase engagement.

So, how does a human face help you create that connection?

Using a face on your marketing gives you an identity. Of course, your logo can (and should) be used to identify you, but without a face, your identity can appear impersonal and even cold.

The truth is, people just don't connect with logos in the same way that they connect with faces. So putting a face to your marketing can help establish your business as friendly and relatable.

Remember Flo from Progressive? She's an instantly recognizable character who makes an uninteresting subject more personable.

Studies about memory have shown that people tend to have an easier time recognizing faces than names. When you put a face on your marketing your contacts are more likely to remember you.

We all tend to trust people more than we trust companies. Having a human face that creates an identity for your contacts and forms a connection that will set you apart from your competitors.

Putting a face to your marketing is a strategy you should use to build the strongest possible relationship with your contacts.

At Newsletter Station
Every newsletter we send at Newsletter Station has the option to include a personal photo in the header and footer to create a human connection and ensure you're friendly and relatable.

ferry
Jeff Ferry
Founder, CEO
Newsletter Station
jferry@newsletterstation.com


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