Member Activity Rating
With the Pro Plan and Free Plan, all subscribers have a "Member Activity Rating" to quickly measure your subscribers' engagement levels. Member Ratings are re-calculated after each email broadcast.
With the Pro Plan and Free Plan, we calculate email opens using a small unique image inserted into the email. By default, up to 40% of all email systems block these small images. If your subscribers have images turned off, or blocked, in their email system, they may register with a Member Rating of 2.
Member Rating 5
This recipient opens or clicks your email newsletters very consistently.
Member Rating 4
This recipient opens or clicks your email newsletters often.
Member Rating 3
This recipient occasionally opens or clicks your email newsletters but is either not consistently engaged or hasn't been on your list long enough to earn a higher rating.
Member Rating 2
This recipient creates little or no activity and may be a new subscriber, or a previously engaged subscriber who's gone dormant.
Member Rating 1
This recipient has either unsubscribed and resubscribed or soft bounced in the past.