Member Activity Rating
All subscribers are given a "Member Activity Rating" to provide a quick measure of your subscribers' engagement levels. Member Ratings are re-calculated after each email campaign is sent, so they stay updated based on your subscribers' recent activity.
Email opens are calculated using a small unique image inserted into each email. It is estimated that up to 40% of all email systems block these small images by default. If your subscribers have images turned off, or blocked, in their email system, they may register with a Member Rating of 2.
Member Rating 5
This recipient opens or clicks your email newsletters very consistently.
Member Rating 4
This recipient opens or clicks your email newsletters often.
Member Rating 3
This recipient opens or clicks your email newsletters occassionally, but is either not consistently engaged or hasn't been on your list long enough to earn a higher rating.
Member Rating 2
This recipient creates little or no activity and may be a new subscriber, or a previously engaged subscriber who's gone dormant.
Member Rating 1
This recipient has either unsubscribed and resubscribed, or soft bounced in the past.
All accounts are provided with a special page to download their active subscriber list, including individual member ratings, anytime they wish.