April 3, 2018
Reverse Text vs. White Text - Which Is Best?
You most often see websites using black text on a light background since it's easy to read. However, using white text on a dark background also has its advantages. Knowing when to use one over the other can help make your design stand out and more engaging. When it comes to text on websites, users normally either read or scan. Reading takes more time to focus on words and comprehend the meaning. Scanning is more ...
March 6, 2018
Customizing the 'From' Email Address of Your Newsletter
Many businesses put a lot of thought into the subject line of their email marketing campaigns, but neglect to put much thought into the 'from' field. This is a big oversight that can dramatically affect the delivery and open rate of your email campaigns. In many cases, the from email address will not be seen by the recipient, however, for replies and forwards this will be visible. While a recognized 'from' email address delivers some ...
February 6, 2018
Why You Should Remove Unengaged Subscribers
You probably already know the importance of removing bounced email addresses from your list to improve deliverability. But you may not know that it is also worthwhile to periodically remove unengaged subscribers from your email database as well. An unengaged or inactive subscriber can also have a negative impact of the overall delivery of your email campaign. ...
January 2, 2018
What is the Best Time to Send Your Email Newsletter?
Marketers asked what time to send their email marketing campaign will often respond with the standard answer, "Tuesday through Thursday between 8:00 AM and 10:00 AM". But is this really the best time of day for all businesses? It has been common knowledge across the board that most people check their email in the morning. This is typically the case for both business and personal email. However, with the shift to much of email being ...
December 5, 2017
Understanding and Dealing With Spam
In 2003 the Federal Trade Commissions passed the CAN-SPAM Act to help control the massive amount of spam flooding inboxes across the country. The goal of this act is to reduce the amount of junk email sent every day, while also making it easier for businesses sending legitimate emails to deliver these to their customers. Following some simple rules can ensure that your company abides by the CAN-SPAM Act while using best practices for your ...
November 7, 2017
Should Your Email Resize For Better View On Smart Phones?
Just like your web site, it's critical that your emails look great on mobile devices. You typically have one opportunity with your email to get the reader's attention. With more and more people accessing their email from a mobile device, it has become imperative that the design of your email looks great regardless of whether it's viewed on a computer, tablet or smartphone. With staggering numbers such as 47% or higher of all emails opened ...
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