August 15, 2019
Put a Face to Your Marketing
In today's competitive environment, branding is a critical component of your business' success. However, for many businesses branding their company name is no longer enough and these branding efforts should further extend into personal branding. Branding initiatives for both your business and yourself can go a long way to differentiating your company. Personal branding offers the opportunity to establish yourself as an expert in your field, all while building credibility. Putting an actual name and ...
July 17, 2019
Reverse Text vs. White Text - Which Is Best?
You most often see websites using black text on a light background since it's easy to read. However, using white text on a dark background also has its advantages. Knowing when to use one over the other can help make your design stand out and more engaging. When it comes to text on websites, users normally either read or scan. Reading takes more time to focus on words and comprehend the meaning. Scanning is more ...
June 19, 2019
Customizing the 'From' Email Address of Your Newsletter
Many businesses put a lot of thought into the subject line of their email marketing campaigns, but neglect to put much thought into the 'from' field. This is a big oversight that can dramatically affect the delivery and open rate of your email campaigns. In many cases, the from email address will not be seen by the recipient, however, for replies and forwards this will be visible. While a recognized 'from' email address delivers some ...
May 15, 2019
Why You Should Remove Unengaged Subscribers
You probably already know the importance of removing bounced email addresses from your list to improve deliverability. But you may not know that it is also worthwhile to periodically remove unengaged subscribers from your email database as well. An unengaged or inactive subscriber can also have a negative impact of the overall delivery of your email campaign. ...
April 10, 2019
What is the Best Time to Send Your Email Newsletter?
Marketers asked what time to send their email marketing campaign will often respond with the standard answer, "Tuesday through Thursday between 8:00 AM and 10:00 AM". But is this really the best time of day for all businesses? It has been common knowledge across the board that most people check their email in the morning. This is typically the case for both business and personal email. However, with the shift to much of email being ...
March 14, 2019
How to Ensure Your Email Isn’t Caught in the Spam Filter
With more and more businesses recognizing the value of email marketing to stay in touch with customers and prospects, getting your email past the spam filters and to the inbox can be a challenge. There are some simple steps that you can take to ensure that your email marketing campaign is delivered to the recipient’s inbox, avoiding the black hole of the junk folder. ...