March 14, 2019
How to Ensure Your Email Isn’t Caught in the Spam Filter
With more and more businesses recognizing the value of email marketing to stay in touch with customers and prospects, getting your email past the spam filters and to the inbox can be a challenge. There are some simple steps that you can take to ensure that your email marketing campaign is delivered to the recipient’s inbox, avoiding the black hole of the junk folder. ...
December 11, 2018
Should You Scrub Your Email Contact List?
Keeping your email list as clean and free of bad addresses as possible can go a long way to affecting the deliverability of your campaign. You may be surprised by what constitutes a "bad address". It goes without saying that you should always remove duplicate and bad, or bounced, email addresses from your list. There are actually two different types of email bounces – hard bounces and soft bounces. A hard bounce is an email ...
October 11, 2018
Discover Seven Reason Why Your Business Needs An Email Newsletter
Discover the seven key reasons why you should send your contacts an email newsletter. #1 You'll build trust. People do business with people they know, like, and trust. An email newsletter will build your credibility by sharing interesting, informative and entertaining content. #2 You'll stand out. In a competitive market it's difficult to build your own identity. A well designed email newsletter will ensure you and your business stand out ...
August 8, 2018
Should Your Email Resize For Better View On Smart Phones?
Just like your web site, it's critical that your emails look great on mobile devices. You typically have one opportunity with your email to get the reader's attention. With more and more people accessing their email from a mobile device, it has become imperative that the design of your email looks great regardless of whether it's viewed on a computer, tablet or smartphone. With staggering numbers such as 47% or higher of all emails opened ...
July 3, 2018
Choosing a Sender Name for Your Email Marketing Campaigns
One questions that many businesses have about email marketing have, regardless of whether they have been emailing their customers for a while or are new to email marketing, is who the sender should be. Should the sender be a person's name or the business name? Which will get the highest deliverability for your email marketing campaigns ...
June 6, 2018
The Optimal Length for Your Email Newsletter
There is plenty of information out there from experts offering their opinion of the optimal length of an email newsletter. Some even get so specific as to list a certain number of lines or words. However, the answer is not quite as simple as this. The ideal length for your email newsletter is dependent on a lot of factors. These range from the content of your newsletter, the layout, and design to who your reader ...