August 8, 2018
Should Your Email Resize For Better View On Smart Phones?
Just like your web site, it's critical that your emails look great on mobile devices. You typically have one opportunity with your email to get the reader's attention. With more and more people accessing their email from a mobile device, it has become imperative that the design of your email looks great regardless of whether it's viewed on a computer, tablet or smartphone. With staggering numbers such as 47% or higher of all emails opened ...
July 3, 2018
Choosing a Sender Name for Your Email Marketing Campaigns
One questions that many businesses have about email marketing have, regardless of whether they have been emailing their customers for a while or are new to email marketing, is who the sender should be. Should the sender be a person's name or the business name? Which will get the highest deliverability for your email marketing campaigns ...
June 6, 2018
The Optimal Length for Your Email Newsletter
There is plenty of information out there from experts offering their opinion of the optimal length of an email newsletter. Some even get so specific as to list a certain number of lines or words. However, the answer is not quite as simple as this. The ideal length for your email newsletter is dependent on a lot of factors. These range from the content of your newsletter, the layout, and design to who your reader ...
May 15, 2018
Put a Face to Your Marketing
In today's competitive environment, branding is a critical component of your business' success. However, for many businesses branding their company name is no longer enough and these branding efforts should further extend into personal branding. Branding initiatives for both your business and yourself can go a long way to differentiating your company. Personal branding offers the opportunity to establish yourself as an expert in your field, all while building credibility. Putting an actual name and ...
April 3, 2018
Reverse Text vs. White Text - Which Is Best?
You most often see websites using black text on a light background since it's easy to read. However, using white text on a dark background also has its advantages. Knowing when to use one over the other can help make your design stand out and more engaging. When it comes to text on websites, users normally either read or scan. Reading takes more time to focus on words and comprehend the meaning. Scanning is more ...
March 6, 2018
Customizing the 'From' Email Address of Your Newsletter
Many businesses put a lot of thought into the subject line of their email marketing campaigns, but neglect to put much thought into the 'from' field. This is a big oversight that can dramatically affect the delivery and open rate of your email campaigns. In many cases, the from email address will not be seen by the recipient, however, for replies and forwards this will be visible. While a recognized 'from' email address delivers some ...
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