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May 20, 2022
You probably already know the importance of removing bounced email addresses from your list to improve deliverability. But you may not know that it is also worthwhile to periodically remove unengaged subscribers from your email database as well. An unengaged or inactive subscriber can also have a negative impact of the overall delivery of your email campaign. ...
April 14, 2022
Marketers asked what time to send their email marketing campaign will often respond with the standard answer, "Tuesday through Thursday between 8:00 AM and 10:00 AM". But is this really the best time of day for all businesses? It has been common knowledge across the board that most people check their email in the morning. This is typically the case for both business and personal email. However, with the shift to much of email being ...
March 12, 2022
With more and more businesses recognizing the value of email marketing to stay in touch with customers and prospects, getting your email past the spam filters and to the inbox can be a challenge. There are some simple steps that you can take to ensure that your email marketing campaign is delivered to the recipient’s inbox, avoiding the black hole of the junk folder. ...
February 14, 2022
Discover the seven key reasons why you should send your contacts an email newsletter. #1 You'll build trust. People do business with people they know, like, and trust. An email newsletter will build your credibility by sharing interesting, informative and entertaining content. #2 You'll stand out. In a competitive market it's difficult to build your own identity. A well designed email newsletter will ensure you and your business stand out ...
January 13, 2022
Keeping your email list as clean and free of bad addresses as possible can go a long way to affecting the deliverability of your campaign. You may be surprised by what constitutes a "bad address". It goes without saying that you should always remove duplicate and bad, or bounced, email addresses from your list. There are actually two different types of email bounces – hard bounces and soft bounces. A hard bounce is an email ...
December 8, 2021
Just like your web site, it's critical that your emails look great on mobile devices. You typically have one opportunity with your email to get the reader's attention. With more and more people accessing their email from a mobile device, it has become imperative that the design of your email looks great regardless of whether it's viewed on a computer, tablet or smartphone. With staggering numbers such as 47% or higher of all emails opened ...