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Articles, tips and ideas for small business owners and entrepreneurs on marketing, social media, branding and more.

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Sep 28, 2022
Customers Are Taking Longer to Buy. Here's What to Do
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Finding that your buyers are taking longer to make their decisions and that your deals are taking longer to close? A new Demand Gen study confirms this B2B buying trend: Fifty-five percent of buyers report that their purchasing timelines have grown - with 1 in 5 reporting they have increased significantly! But …
Entrepreneur
Sep 28, 2022
Why Sales Needs SEO More Than Ever
Sales always has a voice. Revenues have to grow, and anything else is a failure. But now, many companies have a near-death experience because the sales …
Search Engine Land
Sep 28, 2022
Hybrid Shopping is the New Normal - What it Means for Marketers
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We're nearly at the end of the year 2022, where people are now adapting to, or getting used to, a post-pandemic life. Several aspects of everyday life …
The Drum
Sep 28, 2022
Tips to Get the Best Out of Your Paid Social Media Advertising
Are you looking for ways to improve your paid social media advertising strategy? Want to learn the paid social basics before launching your first …
Social Media Today
Sep 28, 2022
How an Empowered Creator Economy is Challenging Marketers
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Earlier this month, the D'Amelio family, famous for having a combined 200 million-plus followers on TikTok, announced the launch of D'Amelio Brands …
Marketing Dive
Sep 28, 2022
4 smarter ways to measure SEO effectiveness
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two …
Search Engine Land
Sep 28, 2022
Creative Packages To Inspire You And How To Create One
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Have you ever seen a product package that you liked so much that you decided to keep? Many brands create very creative packages for their products …
Think Marketing
Sep 28, 2022
Overreliance on Marketing Technology and What You Should Do
Around 20 years ago, marketers started to become increasingly enamored with the promise of marketing automation and technology solutions to drive …
ClickZ
Sep 21, 2022
Social Media Managers Need a Seat at the Table
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Brands know that social media marketing can drive sales, develop customer relationships and build brand awareness. But did you know that your social media manager might have a better perspective on how your customers think than many other people in the company? Increasingly, social media is permeating more …
Forbes
Sep 21, 2022
Aligning Sales and Marketing Communications
The last few years have been unique and challenging for businesses of all kinds. The pandemic, global events like the Suez canal blockage, and political …
ClickZ