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Blog Index


October 12, 2021
blog
There is plenty of information out there from experts offering their opinion of the optimal length of an email newsletter. Some even get so specific as to list a certain number of lines or words. However, the answer is not quite as simple as this. The ideal length for your email newsletter is dependent on a lot of factors. These range from the content of your newsletter, the layout, and design to who your reader ...
September 10, 2021
blog
In 2003 the Federal Trade Commissions passed the CAN-SPAM Act to help control the massive amount of spam flooding inboxes across the country. The goal of this act is to reduce the amount of junk email sent every day, while also making it easier for businesses sending legitimate emails to deliver these to their customers. Following some simple rules can ensure that your company abides by the CAN-SPAM Act while using best practices for your ...
August 15, 2021
blog
In today's competitive environment, branding is a critical component of your business' success. However, for many businesses branding their company name is no longer enough and these branding efforts should further extend into personal branding. Branding initiatives for both your business and yourself can go a long way to differentiating your company. Personal branding offers the opportunity to establish yourself as an expert in your field, all while building credibility. Putting an actual name and ...
July 17, 2021
blog
You most often see websites using black text on a light background since it's easy to read. However, using white text on a dark background also has its advantages. Knowing when to use one over the other can help make your design stand out and more engaging. When it comes to text on websites, users normally either read or scan. Reading takes more time to focus on words and comprehend the meaning. Scanning is more ...
June 19, 2021
blog
Many businesses put a lot of thought into the subject line of their email marketing campaigns, but neglect to put much thought into the 'from' field. This is a big oversight that can dramatically affect the delivery and open rate of your email campaigns. In many cases, the from email address will not be seen by the recipient, however, for replies and forwards this will be visible. While a recognized 'from' email address delivers some ...
May 20, 2021
blog
You probably already know the importance of removing bounced email addresses from your list to improve deliverability. But you may not know that it is also worthwhile to periodically remove unengaged subscribers from your email database as well. An unengaged or inactive subscriber can also have a negative impact of the overall delivery of your email campaign. ...