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February 6, 2018
Why You Should Remove Unengaged Subscribers
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You probably already know the importance of removing bounced email addresses from your list to improve deliverability. But you may not know that it is also worthwhile to periodically remove unengaged subscribers from your email database as well. An unengaged or inactive subscriber can also have a negative impact of the overall delivery of your email campaign. ...
January 2, 2018
What is the Best Time to Send Your Email Newsletter?
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Marketers asked what time to send their email marketing campaign will often respond with the standard answer, "Tuesday through Thursday between 8:00 am and 10:00 am". But is this really the best time of day for all businesses? It has been common knowledge across the board that most people check their email in the morning. This is typically the case for both business and personal email. However, with the shift to much of email being ...
December 5, 2017
Understanding and Dealing With Spam
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In 2003 the Federal Trade Commissions passed the CAN-SPAM Act to help control the massive amount of spam flooding inboxes across the country. The goal of this act is to reduce the amount of junk email sent every day, while also making it easier for businesses sending legitimate emails to deliver these to their customers. Following some simple rules can ensure that your company abides by the CAN-SPAM Act while using best practices for your ...
November 7, 2017
Should Your Email Resize For Better View On Smart Phones?
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Just like your web site, it's critical that your emails look great on mobile devices. You typically have one opportunity with your email to get the reader's attention. With more and more people accessing their email from a mobile device, it has become imperative that the design of your email looks great regardless of whether it's viewed on a computer, tablet or smartphone. With staggering numbers such as 47% or higher of all emails opened ...
October 3, 2017
Choosing a Sender Name for Your Email Marketing Campaigns
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One questions that many businesses have about email marketing have, regardless of whether they have been emailing their customers for a while or are new to email marketing, is who the sender should be. Should the sender be a person's name or the business name? Which will get the highest deliverability for your email marketing campaigns ...
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