Learn how to stay top-of-mind without being annoying
It's a fact - your clients will forget you, your company, your excellent products, and your innovative service if you don't keep in touch.
Relying on the occasional advertisement or quarterly phone call alone isn't enough. How many people do you remember that you spoke to six months ago and haven't heard from since?
And when you communicate with your clients with a "call me when you need a ...", they've already forgotten you.
Today getting new clients and keeping current clients is the #1 reason one accounting firm may grow while another will lose out.
Regularly staying in touch with your clients, sharing helpful information, explaining how to solve common problems,
and keeping your clients informed builds engagement and helps keep you top of mind.
Research shows 34% of Americans report checking their email more than ten times per day.
Engaging email newsletters with valuable information, that regularly appear in your clients' in boxes are one of the most cost-effective and efficient ways of nurturing your
prospects and keeping your clients thinking about you.
You need to steal mind-share by building a relationship so that when your clients need help, you're the first person that comes to mind.
But then you have to maintain this relationship so no one else can ever steal that mind-share from you.
While email isn't the only way to stay top of mind, it will help give you a solid strategy for following up with people, and it's totally scalable.
At Newsletter Station
Your custom email newsletter from Newsletter Station is updated every week with new articles and features that will appeal to your audience.
We manage the entire process, you don't need to do anything from week to week so you can focus your time growing your accounting firm.