Email newsletters outperform social media

You may use both social media and email to promote your accounting firm. Both are useful, and you can get great results using either one, but which is more effective?

Social media may be a big part of your marketing strategy. It's easy to see why - Facebook, Twitter, and similar platforms make it easier than ever to share updates and promotions. Social media helps you grow your brand and it's great to see people like and share your posts in real time.

Email, on the other hand, is less exciting than social media. However, if you underestimate the power of email, you could be seriously missing out. Email is still very much alive, and it's not going away.

In many ways, email is more effective than its younger social media cousins.

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Which drives more customer engagement, click-throughs, and conversions – email or social media?

You might be surprised to find that the answer is email. On average, 25% of email newsletters are opened, with a click-through rate of 3.57%, while on Facebook; you can expect a click-through rate of a measly 0.07%. Clearly, if you're trying to market as efficiently as possible, email is the way to go.

Looking at all the marketing strategies you can use, email has the highest ROI. The median ROI for email is 122%. Social media comes in a distant second place, with 28% ROI.

Almost 9 out of 10 email users check their inbox at least once a day. With numbers like that, the odds that your clients will see your email newsletter is pretty good.

Your odds of getting noticed on social media, on the other hand? Not quite so good. Why is this? It has to do with social media algorithms.

Followers don't see every single post, tweet, and pin from the people and businesses they follow, because there are simply too many updates to fit on an average news feed. On Facebook, for instance, you can only count on about 6% of your fan base seeing anything you post.

The final word? Right now, both social media marketing and email are well worth your time and effort. If you had to pick one over the other, though, email would be the better choice – it reaches more people, drives more conversions, and has a higher ROI than social media marketing.

At Newsletter Station
Your custom email newsletter from Newsletter Station is sure to drive more engagements, more clicks, and more conversions than your social media sites. But you still receive automated news posts to your business Facebook page that are pulled directly from your newsletter.

Jeff Ferry
Founder, CEO
Newsletter Station