Newsletter latest update Aug 14, 2019
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Aug 14, 2019
4 easy ways to refresh your marketing strategy during the summer
While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day …
Marketing Land
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Don’t Put a Digital Expert in Charge of Your Digital Transformation
Which would you pick? Most of the executives we survey pick Sarah, the digital guru. But is that the right choice? Consider the real-life …
Harvard Business Review
Banner Sample
Protecting Consumer Trust in an Era of Data Breaches
Equifax. Capital One. Facebook. Yahoo. Consumer worries about data use has been growing—and with good reason, as data breaches and …
American Marketing Association
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How the zero-packaging movement could impact brand equity
A host of brands and retailers have been addressing the plastic waste problem but the recent move towards packaging-free innovations …
Marketing Week
What the Future of Google Search Means for B2B Marketers
The future of search at Google includes fascinating changes that will deeply affect the course of B2B marketing. Google's search …
Top Rank Marketing
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3 Tips For Optimizing Your Ad Bid Strategy
The journey toward finding the perfect ad bid strategy for your PPC campaign can seem almost torturous at times. You continually test …
Target Marketing
Here’s why the demand for diversity is driving digital marketing success
American society isn't just more diverse than it's ever been – that diversity is now highly visible. More than ever, consumers are …
Marketing Land
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When Is the Right Time for Mobile Marketing Messages?
Still, marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. Consumers are diverse in their …
Marketing Profs
6 Simple Tips to Get More Search Results for Your Website
In this video, Entrepreneur Network partner Eric Siu offers a few tips on how to make your website rank on Google. Focus on both the …
Entrepreneur
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How brand communicators should address societal marketing messages
Brand activism makes for great conversation and, if executed properly, can lead to great PR. For evidence, you needn't look any further …
AdAge
Cartoon
"Another of your half-baked ideas, I assume."
Copyright © Randy Glasbergen
Trivia
Which dot-com company that had its heyday in the 90s is credited with the development of the Secure Sockets Layer Protocol for secure online communication as well as with JavaScript?
See the answer below.
16 social media updates for marketers in 2019… so far
Social media is a living organism. Things change all the time. They change in response to developers' ideas, user requests, scandals …
Marketing Land
What Year Was It?
Gold Discovered in the Yukon
What Year
While salmon fishing near the Klondike River in Canada's Yukon Territory, George Carmack reportedly spots nuggets of gold in a creek bed. His lucky discovery sparks the last great gold rush in the American West.
The day was Aug 16. What year was it?
Quote of the Week
"Always forgive your enemies. Nothing annoys them more."
Oscar Wilde
Trivia Answer
Which dot-com company that had its heyday in the 90s is credited with the development of the Secure Sockets Layer Protocol for secure online communication as well as with JavaScript?
Answer: Netscape