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Jan 13, 2021
Articles from popular publications.
Marketing predictions for 2021
Looking back at prediction pieces from last year is a bit like looking through a wormhole into an alternate universe, one where it was safe to leave our houses without a piece of fabric covering our faces and Purell was not … ClickZ
When Salespeople Advocate for Sellers and Customers
How should salespeople represent both the seller and the customer when their interests diverge, as in pricing negotiations? Our … American Marketing Association
Don’t Count on Free Trials to Win You Customers
Everybody loves a freebie. That's probably why so many start-ups and even well-known brands often use free trials to draw customers' … Harvard Business Review
At the Los Angeles Coliseum, the Green Bay Packers beat the Kansas City Chiefs in the first-ever world championship game of American football. The day was Jan 15. What year was it?
Quote of the Week
"It's not about ideas. It's about making ideas happen." Scott Belsky, Behance co-founder
Trivia
What famous 3-word ad line of an apparel company was coined by Dan Wieden who got it from the final words of executed murderer Gary Gilmore?
See the answer below.
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Trivia Answer
What famous 3-word ad line of an apparel company was coined by Dan Wieden who got it from the final words of executed murderer Gary Gilmore? Answer: "Just Do It" (Nike)
