Newsletter latest update Apr 17, 2019
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Apr 17, 2019
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Three critical factors for accurate digital measurement
Measuring your digital marketing performance – accurately – is vital to understanding what’s driving new and repeat business. But it can be difficult to get the right insights to support data-driven marketing. Tracking and attributing ...
Marketing Week
Short-term targets create perverse incentives that hurt businesses
Paul Doumer arrived in 1897 in Hanoi, Vietnam, as a man still sore from the sting of defeat. The 40-year old French government worker’s ...
Marketing Week
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Brands Can Maintain Culture While Reaching Diverse Audiences
Ambicultural Americans struggle to maintain ties to our roots with nearly every consumer choice we make. Marketers can leverage this ...
Ad Week
Compare top SEO tools and platforms
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored ...
Marketing Land
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20 Podcasts To Elevate Your B2B Marketing
Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing ...
Top Rank Marketing Blog
Signs It’s Time for Your Business to Embrace the Subscription Model
Much can be learned from the successes and missteps of companies large and small across the marketplace. My partner, Eddie Yoon, and ...
Sales & Marketing Management
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The Best Marketing Automation Software Tools in 2019
A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently ...
Hub Spot
Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook
Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement ...
MarketingProfs
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How to set strong revenue goals for 2019 (and beyond)
Establishing great fiscal year goals before the year starts is pertinent to hitting the ground running and achieving success, but ...
AdAge
Martech landscape 2019: Three trends for the growth of marketing technology
When Scott Brinker first started compiling his now-famous martech lumascape, it was known as the “Martech 5000.” These days, it would ...
ClickZ
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Rules of Engagement to Create a Winning Global Marketing Strategy
Like everything else in this crazy industry, agencies' approach to managing global business used to be easier. When I started working ...
Ad Week
Cartoon
'The committee met to approve your idea. But first we had to approve the approval, providing everyone agreed to disagree to approve the agreement which approved the approval agreement. After that, things got complicated."
Copyright © Randy Glasbergen
Trivia
On a February afternoon in 1959, the TV game show "Haggis Baggis" was interrupted with the announcement, "Ladies and gentlemen, Mrs. Franklin D. Roosevelt." What followed?
See the answer below.
A Guide to Using Infographics for Lead Generation
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive ...
MarketingProfs
What Year Was It?
The First Earth Day
What Year
Earth Day, an event to increase public awareness of the world's environmental problems, is celebrated in the United States for the first time.
The day was Apr 22. What year was it?
Quote of the Week
"The last 10% it takes to launch something takes as much energy as the first 90%."
Rob Kalin, Etsy founder
Trivia Answer
On a February afternoon in 1959, the TV game show "Haggis Baggis" was interrupted with the announcement, "Ladies and gentlemen, Mrs. Franklin D. Roosevelt." What followed?
Answer: A commercial for Good Luck Margarine delivered by the former First Lady.