News Brief latest update Jan 23, 2019
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Jan 23, 2019
Eleven social media metrics you need to master
Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content ...
Marketing Week
How are marketers using IoT?
There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are ...
Marketing Land
How to get B2B marketing measurement right
The holy grail for marketers has always been to correlate spend with sales. In B2B, especially for larger purchases, measurement ...
Advertising Age
How Digital Marketing Will Change in 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren't going to like a lot of the changes. And no, I don't mean ...
Neil Patel
How to improve customer experience through internal communication
Marketers must embrace technology colleagues' expertise so both work together for the customer rather than independently for themselves ...
Marketing Week
Your Guide to Video Marketing: Crack the Video Code
Video is becoming a progressively more important component of online marketing strategy. But a key part to creating a successful video strategy ...
Marketing Profs
How A Best Answer Content Strategy Drives B2B Marketing Results
For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right along with ...
Top Rank Blog
4 Negotiation Strategies to Help Your Sales Process
As the head of a collections agency, I work with many different kinds of businesses. One thing many businesses with collection issues have ...
Sales & Marketing Management
"I was told to keep my presentation interesting. How do you program a projector to explode?"
Copyright © Randy Glasbergen
What Year Was It?
Wham-O Produces First Frisbees
What Year
Machines at the Wham-O toy company roll out the first batch of their aerodynamic plastic discs - now known to millions of fans all over the world as Frisbees.
The day was Jan 23. What year was it?
Quote of the Week
"Chase the vision, not the money, the money will end up following you."
Tony Hsieh, Zappos CEO
The firm Sterling Cooper featured in the hit TV series Mad Men is located in what part of New York?
See the answer below.
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Trivia Answer
The firm Sterling Cooper featured in the hit TV series Mad Men is located in what part of New York?
Answer: Madison Avenue