Summary
The article explains how every shade in logos, ads, and CTAs is chosen to trigger emotion and action. Colours like red (urgency), blue (trust), green (action/growth), and yellow (optimism) carry specific meanings. Marketers don’t pick them randomly—they test subtle hue changes to influence behaviours and boost recognition. It’s not just design; it’s orchestration of feeling. So the next time you’re drawn to a button or click a link, it might be less about you—and more about the shade you see.
Think Marketing
