Why the Smartest Businesses Focus on Giving - Not Taking
Summary
The article argues that the most successful businesses prioritize giving over taking. He highlights companies like Costco and Patagonia, which build trust and loyalty by offering fair prices, supporting employees, and creating value before seeking returns. Caplan references biblical teachings to emphasize that generosity fosters sustainable success. He outlines modern practices of giving in business, such as accessible pricing, mentoring, and equitable partnerships. Citing figures like Churchill and Lao Tzu, he underscores that giving enhances well-being, builds strong relationships, and transforms businesses into purpose-driven communities. Caplan concludes that generosity leads to enduring success beyond measurable profits.
Entrepreneur
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