How to Say No As a Business Owner (And Why You Should)
Summary
The article emphasizes the importance of small business owners setting boundaries by confidently declining tasks that divert focus from their core competencies. She advises against attempting to manage all aspects of the business alone, suggesting delegating functions like marketing and accounting to avoid overwhelm. Santacroce also recommends avoiding unpaid consultations, limiting involvement in non-essential projects, and being selective with clients to ensure they align with the business's goals and values.
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