What Are the Benefits of a DBA and When Should You Apply?
Summary
A "Doing Business As" (DBA) lets sole proprietors and businesses operate under a different name, enhancing brand appeal and public transparency. For sole proprietors, a DBA is crucial for separating personal identity from business identity, allowing creative naming without the complexity of an LLC or corporation. Filing a DBA also enables opening a bank account under the business name and may protect against deceptive practices. However, a DBA alone doesn't provide name protection—trademarking or LLC formation is recommended. Filing processes vary by state, often requiring registration with state or county agencies.
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