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Protect Your Business's Reputation Online

Summary
Protecting your business's online reputation is crucial in today’s digital world. Social listening helps monitor what’s being said about your brand, allowing for quick responses to positive and negative feedback. Ignoring online conversations can lead to significant PR issues. To maintain control, businesses should be transparent, respond swiftly, and address criticism directly. Bad publicity, like negative reviews, can seriously damage a business, so having a strategy for managing an online presence is vital. Ultimately, building trust and a strong reputation requires proactive management.
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