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How Brands Can Avoid Cancel Culture Chaos

Summary
Brands navigating cancel culture must be proactive, culturally sensitive, and transparent to avoid backlash that can damage their reputation and finances. Examples like H&M, Pepsi, and Volkswagen highlight the importance of respecting social contexts, understanding cultural nuances, and following through on promises, especially regarding social and environmental issues. By engaging authentically and learning from past mistakes, brands can survive and thrive in today’s conscientious market.
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