Maximize Profits by Focusing on This Customer Retention Factor
Summary
Franchisors aiming for rapid expansion should focus on the "Sold to Open" ratio, a key metric for evaluating the health and effectiveness of their growth strategy. This ratio measures the number of franchises sold versus those successfully opened and operational. A high ratio indicates well-managed expansion with sufficient support for franchisees and effective market research. Conversely, a low ratio can signal issues like inadequate franchisee support or poor market analysis. Monitoring this metric helps franchisors make informed decisions about the pace and direction of their expansion, ensuring a balanced approach to growth and quality maintenance.
Entrepreneur
Read the Full Article
The dedicated team at Newsletter Station has provided this summary for your convenience.
Unlock the Power of Email Marketing
Harness the potential of email marketing with Newsletter Station. Reach your target audience, drive conversions, and achieve your business goals.
|
|
|
