5 Methods of Market Research and How to Perform Them
Summary
The article outlines five basic market research methods: surveys, focus groups, personal interviews, observation, and field trials. Surveys gather data from a large sample through various formats, while focus groups and personal interviews provide deeper insights through guided discussions. Observation captures consumer behavior, and field trials test new products in real-life settings. Each method has unique advantages and costs, helping businesses make informed decisions based on the type of data they need and their budget.
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