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How to Ensure Your Email Isn’t Caught in the Spam Filter

March 14, 2020

With more and more businesses recognizing the value of email marketing to stay in touch with customers and prospects, getting your email past the spam filters and to the inbox can be a challenge. There are some simple steps that you can take to ensure that your email marketing campaign is delivered to the recipient’s inbox, avoiding the black hole of the junk folder.

The best way to ensure that your email get through to the recipient, but oftentimes the most challenging, is by having your domain white listed. This is a list of approved senders kept by large email providers such as Google and Yahoo. Being white-listed means that your emails will almost always be delivered directly to inboxes.

An easier way to give your email campaigns a better chance of being delivered to inboxes is to periodically clean or scrub your email list. This pruning of the list refers to removing bad email addresses from your list, those that do not exist and have bounced and disabled accounts. Continuing to deliver email campaigns to these bad addresses can eventually get your flagged as a spammer.

Content of your email campaign also plays a big role in delivery. Avoid high spam words such as “free” and “offer”. You also should refrain from using all caps and colored text in the body of the email. Multiple exclamation points in a row is also a red flag for spam.

When designing your email marketing campaign, you should keep your html code as clean as possible. Code that is riddled with errors is a red flag for spam. A professional can help you to clean up the code or provide you with an error-free template.

Taking these additional steps to ensure that your emails are delivered to the inbox will go a long way to getting the most out of your email campaign.

Jeff Ferry
Founder, CEO
Newsletter Station

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