Put a Face to Your Marketing
August 15, 2020
In today's competitive environment, branding is a critical component of your business' success. For many branding their company name is no longer enough, and these branding efforts should also extend into personal branding.
Branding initiatives for both your business and yourself can go a long way to differentiating your company. Personal branding offers the opportunity to establish yourself as an expert in your field.
Putting an actual name and face with your business will develope credibility, while also creating a certain level of trust with customers. Ultimately customers want to do business with companies they trust.
Adding a face to your business' marketing will give your customers confidence in not only your brand but you as a professional. This type of personal branding will make new customers comfortable as they connect with you personally through your marketing.
Finally, adding a face to your marketing adds value. When customers and prospects learn about who you are and discover your expertise, they have a higher perceived value of the services and products that you provide. You have already instilled confidence and established yourself as an expert in the field, now your customers understand the value that you offer, and many times are willing to pay a higher price as a result.
Taking these additional steps to not only brand your business name and logo, but yourself will go a long way to positioning you for success.
At Newsletter Station
Every newsletter built by Newsletter Station has the option to have a client profile photo at the top right of the email newsletter page. Along with the business logo, the optional client photo is the first image contacts see as they open their email newsletter.