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Understanding and Dealing With Spam

September 10, 2020

Understanding and Dealing With Spam
In 2003 the Federal Trade Commissions passed the CAN-SPAM Act to help control the massive amount of spam flooding inboxes across the country.

The goal of this act is to reduce the amount of junk email sent every day, while also making it easier for businesses sending legitimate emails to deliver these to their customers.

Following some simple rules can ensure that your company abides by the CAN-SPAM Act while using best practices for your business' email marketing. One of the most important rules to follow is to have an unsubscribe link on all email marketing campaigns that your business sends. You also must honor those unsubscribes within ten business days.

Your email marketing campaigns must include a physical postal address in each email and should have clear from, domain name and email address that is not trying to be deceptive.

Any attempt to dupe or deceive the recipient either through a fake from email address or misleading email subject line is in direct breach of the CAN-SPAM Act.

By adhering to the rules of the CAN-SPAM Act your email and domain will be protected from being labeled as a spammer and facing potential blacklisting.

The most important thing is to send your customers and prospects true emails that are informative and clearly branded for your business.

At Newsletter Station
Every newsletter we construct includes the physical address for our users and each is sent from a clear domain name and email address. Each newsletter also includes a simple one-click unsubscribe link. We also run every new contact list submitted for addition to a user account through a bulk check process. We use Data Validation. The Data Validation system checks each email address to verify if it is real or fake. You never want to add fake email addresses to a list.

Jeff Ferry
Founder, CEO
Newsletter Station

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